Events are an excellent way to connect with your audiences, convey your message, and provide them with memorable experiences that can change their perception of your brand. As a result, they can be a great way to grow your business.
However, creating engaging content that captures the attention of everyone in the room can be challenging.
To assist you in developing content that welcomes a broader audience while also fostering learning, interaction, and collaboration, we’ve compiled some tips and best practices!
1. Understand your audience’s needs.
It's crucial that you understand your audience’s wants, needs, and preferences before designing content for your event. After all, this is the easiest way to ensure that your event ticks all the right boxes, ensuring your content is relevant and meaningful to your audience.
When working to provide your audience a great starting point is determining what they want from your event. Do they want to learn something new? Do they want to see product demonstrations? Do they want to know more about the people behind the brand? Figuring out their needs is a great starting point when creating content and planning a successful event.
2. Define your objectives and goals.
Once you’ve figured out your audience's needs and wants, you must find a way to combine them with your own objectives for the event. This will enable you to create compelling content that works for everyone involved.
For example, if your goal was to create a sense of community, and your customers wanted to know more about your brand, you could host a Q&A session during the event. This will allow audiences to engage thoroughly with your content instead of simply sitting and observing.
3. Choose the most appropriate format and delivery method.
There are many different types of content you can use within your event. For example, you could use video footage, traditional PowerPoints, and even music. As such, you must choose the most appropriate format and delivery method based on both your audience and your goals or objectives.
For example, if you have a global audience, you may want to host a hybrid event where participants can stop by in person or join from wherever they may be in the world. This will considerably expand your reach and make your event more accessible.
For solely in-person events, using video footage can also be useful when it comes to ensuring your event is as engaging as possible. This is because it provides attendees with visual stimulation and can help break down longer speeches where their attention may naturally begin to wane. Remember, many studies on attention spans have found that we can only really focus on something for 15-20 minutes at a time.
Design content that is engaging and inclusive.
It goes without saying that you must ensure that your content is relevant, valuable, and engaging for your audience.
Relevant: Your content should be designed specifically for the event in question and not recycled from a previous date. It should also work towards your objectives and address the needs of your audience. D
Valuable: Audiences should leave your event feeling their time was well-spent. For example, they should feel as though they learned something new, whether they were listening to keynote speakers or members of your team.
Engaging: Using a mixture of different media can help to create an engaging or thought-provoking event. This is because it can stop things from feeling stale or stagnant, which makes the event feel exciting and well-paced.
Inclusive. Inclusivity is also an essential factor to consider when curating content. For example, you should choose accessible venues and consider ways to accommodate any access needs your audience may have.
The process of creating engaging and inclusive content for face-to-face events is not one-size-fits-all but rather a creative and iterative one that necessitates research, planning, and testing - but that’s where we come in!
If you’d like to plan an event that will truly ‘WOW’ your audience, please do not hesitate to get in touch today.